DEON audits your truck's online presence, tells you exactly why customers can't find you on a given day, and drafts the location posts, captions, and review replies that fix it. Free to start. No agency. No retainer.
Food carts and food trucks have the hardest marketing problem in the food business: your address changes every day. The Tuesday lunch crowd at the brewery, the Friday night festival, the Saturday farmers market, the Sunday brunch popup at the wine bar — every one of those is a different location, a different audience, and a different set of customers who need to know you're there *right now*. Miss the post and you're cooking for the same eight regulars who happened to walk past. The marketing playbooks built for restaurants — fixed Google profile, walk-in foot traffic, neighborhood SEO — barely apply. What actually works for mobile food is a tight Instagram with current location, a Google profile correctly set up as a service area business, a working website with this week's schedule, and reviews that get answered fast. DEON is an AI marketing manager built for that exact set of problems. You type your truck's name. DEON reads your website, Google profile, Instagram, and reviews, tells you in plain language what's costing you customers, and drafts the posts and replies that fix it — so you can spend your day at the window, not on your phone.
Almost every food cart owner can name three regulars who say the same thing: 'I tried to find you last Thursday.' Mobile food businesses lose more revenue to *unposted location updates* than to anything else. If your Instagram story isn't up by 10:30 a.m., your lunch crowd doesn't know to come. DEON drafts the location post for you every day in your voice — you fill in the spot, approve, and post in 15 seconds.
Most food trucks set up their Google Business Profile with a fixed address — usually the commissary kitchen or the owner's home. That's the wrong setup. Google offers a 'service area business' configuration specifically for mobile operators that lets you show up across multiple neighborhoods. Almost no food truck owners know this exists. DEON audits your profile, tells you exactly how to switch it, and drafts the service area list.
Big events — the food truck rally, the brewery anniversary, the night market — are where mobile food businesses make their month. But event organizers post the lineup, and customers decide who to seek out based on which truck has the most appetizing recent feed. If your last post is from three weeks ago at a different city, you're invisible at the event itself. DEON helps you build a pre-event posting cadence that gets you onto people's 'must try' list before they even leave the house.
A customer who waited 25 minutes at your Saturday brewery stop posts a review at 11 p.m. You see it Monday morning. Three new people have already seen the unanswered complaint. DEON drafts a reply within minutes of the review going live, in your voice, ready to approve from your phone. Unlimited plan sends you an SMS alert the moment a new review posts.
Food truck menus shift more than restaurant menus — seasonal items, sold-out specials, the limited-run collab with the brewery you're parked at. Most truck websites still show the launch menu from 18 months ago. DEON audits your website against your current Instagram captions and tells you what to update, in priority order, so customers showing up at your window aren't surprised by what they see on the chalkboard.
A freelance social media manager runs $800–$2,000 a month. For a truck doing $15K–$40K monthly, that's a meaningful chunk of profit on work that's mostly daily location posts and review replies. DEON does the recurring work at a flat $20 or $40 a month. No retainer. No 12-month contract. Cancel from your phone.
Type your truck's name. DEON pulls your Google profile, website, Instagram, Yelp, and reviews, scores each, and tells you exactly what to fix first. Built to work even if your business doesn't have a fixed address.
DEON knows the difference between a brick-and-mortar setup and a service area business, and walks you through switching to the right configuration. Most trucks gain neighborhood-level visibility within 2–4 weeks of fixing this.
DEON drafts your daily 'we're here today' post — Instagram, Stories, Google update, all written in your voice. You add the address and approve. 15 seconds from prompt to live post.
Tell DEON 'we're at the brewery rally Saturday' and it drafts a 5-day pre-event posting cadence — teaser, menu reveal, lineup callout, day-before reminder, day-of post. So you're on people's list before they leave the house.
Every new review gets a drafted reply within minutes. Approve from your phone between orders. Unlimited adds SMS alerts so you never miss one.
Free plan covers 20 searches a day — enough to run a real audit and start fixing. Pro at $20/month replaces a freelancer. Unlimited at $40/month replaces an agency. Cancel anytime.
Sample SEO finding — 'Smoke Stack BBQ Truck'
Your Google Business Profile is configured as a brick-and-mortar business with the commissary kitchen address. Google offers a 'service area business' setup designed exactly for food trucks — switching unlocks visibility across the neighborhoods you actually operate in, instead of just the one your commissary is in. Your service area should list the 8 neighborhoods where you regularly park (you currently list 0). Your primary category is 'restaurant' (generic) — Google offers 'barbecue restaurant', 'food truck', and 'caterer' as more specific options, each one a search term you're currently invisible for. Your Instagram bio links to your website's homepage; the homepage doesn't show this week's schedule, which is the #1 thing visitors are looking for. Adding a 'This week' section to the homepage and linking directly to it from Instagram would cut your customer-can't-find-us friction by an estimated 40%. Replying to your last 22 unanswered reviews within a week would also lift your Google ranking measurably.
Sample Instagram caption — Daily lunch location post
Don't see your question? Ask us.
Yes. Carts, trailers, trucks, and pop-ups all face the same core marketing problem — your location changes — and DEON is built around that. The audit and recommendations adjust based on how you describe your operation.
No, that's actually the point. DEON detects when you're a mobile operator and audits your profile against the right setup for food trucks — service area business, not brick-and-mortar. Most food truck owners are unknowingly configured as a restaurant, which hides them from neighborhood searches.
DEON drafts the post in your voice. You add the specific spot and approve. We don't auto-publish anything — and for mobile food businesses, that's intentional. Your spot can shift last-minute (a fire marshal, a permit issue, a weather call) and you don't want a robot announcing a location you're not actually at.
Yes. Event-driven trucks get high value from DEON's pre-event posting cadence (5-day lead-up to a festival or brewery stop), and catering-heavy operators get value from DEON auditing your catering inquiry path — making sure 'book us for catering' is one click from your Instagram bio, your Google profile, and your website.
A social media person posts what you tell them to post. DEON audits your Google profile, drafts review replies, plans your event pre-launch, audits your website against your current menu, and yes — drafts your social posts. It's marketing management, not just posting. And it's $20–$40 a month instead of $1,000+.
Opposite, actually. The first 90 days after launch are when Google decides how to rank you. DEON helps you set up your Google profile correctly the first time (as a service area business, with the right categories and neighborhoods), start collecting reviews the right way, and avoid the setup mistakes that take most food trucks 12+ months to dig out of.
Yes. Each truck can have its own audit and posting rhythm on the Pro or Unlimited plan, while sharing brand voice and menu across the fleet. Multi-truck operators often save the most time with DEON because the work scales linearly without DEON and flat with it.
Pause your subscription anytime from your account. DEON also handles your season-open and season-close announcements for you — drafted posts for Instagram, Google, and your website with the right dates and a clear 'back on [date]'.
No. DEON is a marketing manager, not a back-of-house consultant. We help you get more customers; we don't tell you what to charge or where to buy your proteins. Those decisions are yours.
Yes. 20 searches per day, no credit card, no expiration. Pro ($20/mo) and Unlimited ($40/mo) unlock unlimited searches, review monitoring, and SMS alerts. Stay on free as long as it covers what you need.
Type your truck's name. DEON does the rest. No credit card, no setup, no learning curve.
